From AR Automation to FRM: How Inebura Is Redefining Financial Operations


Inebura is leading a paradigm shift in financial operations by moving beyond traditional AR automation to a more holistic framework—Financial Relationship Management (FRM). This blog explores how Inebura’s approach addresses not just receivables processing but the entire ecosystem of customer payment behavior, relationship intelligence, and finance-led business strategy. While AR automation solves for collections and reconciliation, FRM elevates the function by integrating advanced analytics, customer insights, and collaboration tools. This shift helps finance teams act proactively—enhancing forecasting, improving retention, and aligning finance more closely with sales and operations. Learn how Inebura is setting a new standard in modern financial systems.

Inebura from TanServ is pioneering the FRM category - a pathbreaking new approach to ARAs we had always CRM for sales and customer service processes, TanServ has built Inebura to focus on developing strong customer relationships through a personalized payment experience, while getting the invoices paid more efficiently as well as giving a holistic view of the AR portfolio to the Leadership team.

The rise of the CRM at the onset of the 21st century brought in paradigm shifts to the way organisations would look at Sales and Marketing. Finance at that point of time was not getting enough bandwidth with the CFO s and their teams  still dealing with huge documentation issues, manual tasks whereas the customer was not getting enough importance from the Finance function due to the already overburdened teams. However soon CEO’s understood that Finance was one more customer contact point and as such leveraging this touch point was beneficial to the organisation as a whole and which could be tangibly interpreted through various studies as well. So Automation is insufficient now. Companies have started prioritizing developing sincere relationships with their clients over transactional efficiency.

Specifically within the financial pillar of the customer journey, Inebura guarantees that businesses can engage the right person at the right time and place by customizing the payment experience for each individual consumer using segmentation and contextual knowledge from previous contacts. Inebura has helped Finance Departments to Change through its FRM initiative.

Read the Full Article: https://inebura.com/blog/repositioning-the-accounts-receivable-automation-space-into-frm-category-by-inebura

Comments

Post a Comment

Popular posts from this blog

How Automation in AR is Shaping a Sustainable Future

Image
  Automation in AR is transforming industries with a focus on sustainability. By integrating AR-powered automation, companies can achieve higher efficiency, reduce material waste, and conserve energy. This shift not only supports a sustainable future but also helps industries meet regulatory standards while appealing to environmentally conscious consumers. The health and welfare of both the present and future generations are seriously being jeopardized by climate change, and if we don’t take cognizance of this looming challenge now, then it may be too late! Governments are lowering their carbon footprint by implementing various environmental initiatives and regulatory measures. The shift to a green economy will affect corporations and all other economic actors. Owners of businesses should consider their internal procedures and determine what can be changed immediately. Well, automation of accounts receivable is one of the most straightforward, advantageous, and significant int...
Read more

Digitize Your Accounts Receivable Process with Cutting-Edge Automation

Image
Keeping up with the demands of digital transformation is critical for maintaining financial efficiency. AR automation software is the key to digitizing your accounts receivable process, eliminating manual tasks like data entry and payment tracking. With advanced tools for invoice creation, reminders, and reconciliation, businesses can drastically improve their operational speed and accuracy. This innovative technology not only reduces the burden on your finance team but also enhances customer satisfaction by providing seamless payment experiences. Experience the benefits of digitization and stay ahead in a competitive market. For any company that offers goods or services on credit, payment collection is crucial for maintaining financial health. Collecting these payments after sales is vital to a company’s success, as failure to collect puts the business at risk. The  Accounts Receivable (AR)  team typically manages this by...
Read more

How Data Analytics Enhances Accounts Receivable Management Efficiency

Image
Efficient accounts receivable management is the backbone of a company’s financial stability. With the advent of data analytics, businesses now have the ability to automate processes, identify payment trends, and minimize risks. This powerful tool not only saves time but also ensures accuracy, helping organizations optimize their cash flow and build stronger customer relationships. Data Analytics for Predictive Insights  is assuming far greater importance when it comes to efficiently managing the  Accounts Receivables Process . From forecasting customer payment patterns, to spotting possible credit concerns to maximizing cash flow, to improving an organization’s overall financial process, to lowering  bad debt , to getting the ability to make well-informed strategic decisions, the role of Data Analytics cannot be undermined. Businesses and organizations that still rely of siloed legacy technologies and systems have data locked up in themselves and this truly obstructs ...
Read more